An Analysis of the Current Developments in International Advertising Essay

An Analysis of the Current Developments in International Advertising Regulations - Essay ExampleIn their efforts to be competitive, international firms have emulated various strategies. Some of the notable marketing aspects include e-marketing, social media marketing, product diversification, repositioning of brands among others. In order to enhance product cognizance and customers loyalty, global companies such as Coca-Cola, Toyota, General motors, Honda, Apple Incorporation, Pepsi among others have taken wide range of advertisements through satellite television, untestedspapers, internet and other avenues. This paper gives the analysis of the current developments in international advertise regulations and the impact on international marketing practise and consumption. International denote International publicise involves spreading of messages that are related to a product or a service with an aim of propelling the demand from the existing customers or with the purpose of attr acting new consumers. It is important to note that due to the cultural diversity and social aspects in various countries, the way customers perceive or react to an advertisement campaign differs. In this regard, international advertising entails the communicating process that takes into consideration the consumption patterns of the audience, multiple cultures and forms of communication. In the same way, international advertisement has been recognized by international agencies as a profitable business in terms of creating adverts on behalf of organizations. Development of international advertising One of the major causes of heated discussion among the advertising managers and academics is advertising standardization. According to the advertising managers, establishment of a comprehensive advertisement campaign entails the identification of local, intrinsic and firm factors that manipulate global advertising. In order to efficaciously serve the firms that were aimed at operating at a n international level, advertising agencies established themselves in various countries. This was based on the high returns that they anticipated by treating the advertising campaigns as business practices. One of the major aspects that guide to development of international marketing was the end of the communist regimes in 1990s. As a result, companies who were eager to offer up new products and attract large number of consumers positioned themselves in the Eastern Europe market. Based on the high number of firms that were scrambling for the available consumers, the global advertising became a priority. According to Grein and Ducoffe (1998), most organizations especially those from US emulated the services of advertising agencies leading to high advertising revenues. For instance, in 1991 the top ten advertising agencies in US earned more than 60% of their income from international billings. To find the solutions and share the plight that hindered advertising in the global market, companies that were focused at international advertising make organizations such as United Kingdom Institute of Practitioners and US Association of National Advertisers. As companies progressed in their advertisement strategies, innovations in the information technology led to the enhancement of international marketing practice through the introduction of internet. This ensured that international companies targeting customers from various place in the world could now advertise their

Health Essay Example | Topics and Well Written Essays - 1250 words - 2

Health - Essay ExampleIt involves managing an individuals feelings and behaviors, accepting oneself flatly and the ability to cope with stress. The social dimension is the ability to create and maintain healthy relationships with other people. It encourages harmony within the family and contributes to the human and physical environment for the rightness of the community. The intellectual dimension is the ability to use an individuals mind to create the best understanding and appreciating oneself and others. It involves an individuals ability to be notional in thinking and to expand their knowledge and skills through various activities.Today, technology had changes people lives greatly. Through technology, people are able to interact with others instantly worldwide. In addition, individuals are able to move around fast, the appliances in peoples homes have made life easier thus making the world a meliorate place.According to a fieldwork done since 2003, the American teens use the social media massively and the use social sites like MySpace and Facebook. Some teens opted for MySpace while others preferred to use facebook and on that point are those who opt to use both. The teens independently chose the kind of social media they wanted to use. Moreover, personal preferences like features, functionality, how to use and design led to the teens choosing one to the other. teens often speech about what they like about and how they perceive the different sites in relation o the values they hold. For example some teen prefer facebook because it seems faster to them as well as it is less competitive than MySpace. In addition, some choose specific social media platforms because of their friends. On the other hand, some teens describe those who use MySpace as those from the ghetto and hip-hop lovers group.In the United States, the social structure is shaped by race, socio-economic status, lifestyle, and education. Social media is fading away as the one that seems tren dy

Euthanasia Essay Example | Topics and Well Written Essays - 1000 words - 2

Euthanasia - Essay ExampleFor example, a doctor who decides to give a lethal injection to his patient who had given him the advance directive not to hasten his death and is now unconscious suffers his/her final stages of an illness that is nameinal. thither are multiplication when the terms affaird in defining euthanasia bring about confusion or not clear like the use of the raillery favor killing in describing non-voluntary and voluntary euthanasia situations. Countries like European and most especially Netherlands, the major differences between euthanasia, homicide, suicide, and suicides that are assisted are clear. In Canada and the unify States, suicide assisted deaths and suicide assisted by physicians are confusing many people when used. Assisted suicide is when the acts of killing an idiosyncratic are intentional. The word assisted has been added to mean that there is an individual who is providing assistance in the suicide act hence supplies the means like lethal medic ation prescription or gun, the specific knowledge on how to induce the medicine or use the gun appropriately, or both means and knowledge. North America has used the term assisted suicide in the media industry to mean that act which is directed by an individual intentionally to end the life of another. The reason behind this is because the legitimate sanctions associated with assisted suicide are less than those of killing a person with an intention of relieving them from the pain of a long term illness thus referred to as euthanasia. Jack Kevorkian a pathologist who made headlines in 1990 for killing over 130 people put his claims of participation in those deaths as that of assisted deaths and not euthanasia. There exists a very fine line between assisted suicide and euthanasia. For instance, Northern Territory of Australia between July 1996 and March 1997 legalized euthanasia through the use of a computer machine that pumped lethal substance to the individual after he/she success fully answers the question asked by the computer and presses the required key. There are those arguments that are in favor of euthanasia ground on individual liberty beliefs and situations of life considered unacceptable. These arguments in favor of euthanasia are based on religious/moral values and those of value and human life quality. The good death is the one that a person falls into eternal balance thus euthanasia assures an individual dies dignifiedly and appropriately. David Hume a philosopher agreed that an individual has a right to choose the kind of death they would want hence emphasizes on individual liberty value. The right to human dignity maintenance aims at avoiding poor life quality during the process of death than to seek a particular instruction of having a good idealized death, as is the case of good death. There are also arguments against euthanasia which include sanctity of human life, the wrong diagnoses and impudently treatments given to patients, the slop e that is wedged or slippery, disadvantaged, weak, and incompetent protection, wrong reasons of choosing death, clinical depression undiagnosed, physicians confidence eroded, and the compromise one makes when choosing to involve others in his/her death. Active and motionless euthanasia Active euthanasia occurs in situations where another person or medical professions do something deliberately that,

Human biology Essay Example | Topics and Well Written Essays - 1000 words

Human biology - Essay ExampleChanges in ductless gland levels can create poor oocyte quality. Controlling blood levels atomic number 18 also determining factors used to time oocyte retrieval and increase the number of oocytes that are retrieved (2005). The three hormones that can be well-tried so the best time for oocyte retrieval are LH (Luteinizing Hormone), oestradiol and progesterone.An increase of LH is an important variable as it is an indicator that ovulation has begun and that the release of an oocyte has already begun. Many times if the LH levels are high, the possibility of retrieving mature pelts may be difficult, which is why most LH surges will delay the extremity of IVF.Oestradiol establishs the lining of the uterus, making it ready for the arrival of the embryo (2005). The longer the oestradiol level rises the more mature the eggs will be. The problem with bar the oestradiol levels is that they vary from person to person. This variance can make it difficult to measure whether it is appropriate to have a high or increased oestradiol levels for four days as opposed to eleven days. Also, one level may be considered high for one person, but low for another.Progesterone positive when the presence of LH increases and when oestradiol has readied the lining of the uterus for the embryo. This means that the presence of progesterone is acceptable during the process. However, levels that are considered too high for a particular long-suffering are an indication that the quality of the eggs are poor.The womans reproductive system is regulated by the hypothalamic-pituitary ovarian axis(1998). Neurons that secrete GnRH in the preoptic and arcuate nucleus areas and stimulate the production of follicle-stimulating and LH, which can in turn create oestradiol and progesterone(1998). The presence of follicle is an indication that eggs are being produced and possibly mature. The more follicles that are present, the higher(prenominal) the oestradiol levels. The advantage of stimulating follicular development increases the likelihood of pregnancy as the uterus is ready and eggs are more likely to be mature and of good quality. Multiple oocytes are likely to be also. Based on the figures present, it is clear that during normal cycles, the levels of LH, oestradiol and progesterone are affected. These hormonal levels are particularly affected by the presence of hormones. Hormonal levels are decreased with the use of certain steroids. Hormonal levels are much higher with treatments. Any hormone that stimulates ovulation is likely to increase the risk of multiple births. This is the case because ovulation inducement can create a polyfollicular response, which increases the risk for multiple births as more than one egg is released (2004). IVF is known among the medical community to decrease the risk of unwanted multiple births. IVF is works effectively because the doctor and patient have a great total of control over the process. IVF allows the physician to actually control the number of embryos that he/she implants. The fact that the process is so controlled increases the success rate of pregnancy even though only one embryo is implanted. REFERENCESGemzell, Carl, 2004, Gonadotrophins and Steroid Hormones, viewed 06/13/2004, www.tylermedicalclinic.comGleider, Norbert, August 1 2004, Limiting Embryo

Should Companies That Fire Shoot First Essay Example for Free

Should Companies That Fire Shoot First EssayAbstractBlogging and tweeting on sociable media websites create pros and cons for an organization. Companies utilize blogs in order to promote their products and services along with relaying information about the company to the general public. Employers often encourage their employees to participate in miscellaneous forms of social media. However, management should be aware of the risks and impact to the companys personality should the employee publish something that puts the company is a negative light. Keywords blogging, social media, reputationTesla chief executive officer Elon Musk was right when he blogged about impending layoffs just before announcing them to company employeesBlogging and tweeting can have both positive and negative impacts on the image and reputation of a company. The mathematical function of social media sites, such as Facebook and Twitter, allow employers to encourage their employees to participate in blo gs in an effort to promote their brand. Some companies even use these websites as a tool to publicize the operations of the organization. By establishing and maintaining their own company website and blog, businesses are able to control the messages, both positive and negative, that are posted. (Dealbook, 2008) In an effort to intercept negative posts from the media and disgruntled employees, Tesla Motors CEO Elon Musk announced on the companys website blog that in order to maintain positive funds flow, the organization will layoff a significant amount of its workforce.The focus of the company will be developing and improving its product line while ensuring adequate capital. Elon Musk stated that we had to say something to prevent articles being written that were not accurate. (All, 2008) Cake Financial, an investing advice company, published on their company blog immediately after bring down its workforcethat it was an extremely sad day for all of us who have to say goodbye to a group of great people. (Dealbook, 2008) The companys CEO, Stephen Carpenter, had drafted the blog and waited until after personally speaking with the employees before publishing the post. Carpenter wanted to make sure that there were no discrepancies as to what and why the layoffs happened. In a statement to the New York Times, Carpenter stated that our whole company is built on the idea of transparency in investing, so that was a reason why it was important for us to do it. (Motivateandinspire, 2009)Employees responsibility when blogging about their companyEmployees have a responsibility to be careful about what they publish on social media websites about their company. Privacy laws and regulations related to internet use vary by state. Depending on the nature of the content, the employee could be possibly incriminating him/herself by disclosing private information. From an employer standpoint, employee blogging could negatively impact the reputation of the business if the appropri ate policies and procedures are not in place. The employer whitethorn also be at risk if the employee publishes information relating to trade secrets, financial issues, or other business related matters. (Welch Shiff) Employees should be careful if they publish negative comments about their employer, its customers, and its vendors.Employers typi bellowy have zero tolerance with this type of port as it can be considered a form of harassment in which the company may subject to legal ramifications (Victor, 2013) The employee risks losing their job and tainting their reputation within the workplace, which may lead to difficulty in obtaining and retaining future employment. The entertainment industry has taken advantage of the posts made on social media blogs. For example, radio stations in the capital of Massachusetts area make prank phone calls on the air referencing previously posted, negative comments regarding clients. The radio personality will reference the content of the blog in an effort to scare or provoke the person being pranked. While these skits may seem comical to the station listener, the effects of the actual prank call may cause harm to a company or an individual.Employees who blog about their companies do not have an ethicalresponsibility to disclose their identities Employees vizor comments about their employer online do not need to display their hollo. When employees publish positive comments about their company and its culture, others may ignore the remarks as they may consider the opinions biased. If the employee publishes their name in association with the company, the prospective customer may feel overwhelmed and smothered by knowing the same person is using social media, in admittance to traditional methods of advertising, to sell their product or service. On the contrary, when employees publish negative comments about their employer, it make spark a wave of unwanted publicity for the company. growing a constitution for handling com munication of sensitive issues, inside and outside, the company Deleting or retracting online posts that have been published can be impossible. Therefore, companies should develop an internet policy for handling communication of sensitive issues both inside and outside the organization. While the company may want employees to express themselves, guidelines should be established. Some of the areas that need to be addressed in a formal, written policy include (Guerin)a. Personal use and abuse of company property and resourcesb. Appropriate use of organizations namec. pertinency of existing company policiesi. Harassment inappropriate commentsii. Privacy disclosing confidential information/trade secrets/financial information/falsifying data/using company news/using company name to promote products Employers may want to consult with an attorney or human resource specialist in order to checker that they develop an internet policy that will help to prevent any negative public relations regarding the company and its products and services.ConclusionSince social media is becoming an inwrought part of the business world, companies should invest in learning about the rewards and consequences of using this source. By obtaining an understanding of the advantages and disadvantages, the company will be more equipped in handling negative (aswell as positive) public relations and have a plan for damage control for repairing their tarnished reputation.ReferencesBlogging the Layoff. (n.d.). Retrieved may 18, 2014, from http//www.itbusinessedge.com/cm/blogs/all/blogging-the-layoff/?cs=11727 Employee Posts on Facebook, MySpace, Twitter, and Blogs Nolo.com. (n.d.). Retrieved May 18, 2014, from http//www.nolo.com/legal-encyclopedia/employee-posts-facebook-myspace-twitter-32954.html The Layoffs Will Be Blogged. (n.d.). Retrieved May 18, 2014, from http//dealbook.nytimes.com/2008/11/05/in-era-of-blog-sniping-companies-shoot-first/?_php=true_type=blogs_r=0 Newest blog topic from CEOs Layoffs Article Link Grabber Leadership training, management skills, employee motivation ManageBetter.biz. (n.d.). Retrieved May 18, 2014, from http//www.motivateandinspire.com/ME2/Audiences/dirmod.asp?sid=04BF7B8C765E455DA06A7B6781ED0847nm=Link Grabbertype=Publishingmod=PublicationsArticlemid=8F3A7027421841978F18BE895F87F791tier=4id=7C0FA76B4F4A4E53B4D97C3A4B2487ECAudID=AA83ED248A3241A5AE080E2B6DED1F5F Off-the-clock Harassment Can be Costly What Employers Need to Know. (n.d.). Retrieved May 18, 2014, from http//www.gshllp.com/60-second-memos/off-the-clock-harassment-can-be-costly-what-employers-need-to-know Tesla Motors replaces CEO, plans layoff CNET. (n.d.). Retrieved May 16, 2014, from http//www.cnet.com/news/tesla-motors-replaces-ceo-plans-layoff/ The rules of company blogging Avoiding employee misuse and abuse. (n.d.). Retrieved May 18, 2014, from http//www.thehrspecialist.com/11584/The_rules_of_company_blogging_Avoiding_employee_misuse_and_abuse.hr?cat=sub_cat=

Reinforcement Theory Essay Example for Free

Reinforcement Theory EssayQ 1 Identify the practices of organization that are indicating the act of reinforcement theory?Answer1. Focus on proper training before giving task to the employees2. Monitoring the performance of employees.3. Formulation of procedures, rules and regulations in detail.4. strictness in compliance of rules.Q 2 You are required to suggest some measures of positive reinforcement that can be implemented by the management of micro chip Soft restaurant. Answer1. The manager can start a practice to greet the employees and having pleasant conversation with those who came on time at start of twenty-four hours and conduct a humble meeting with staff at closing of day and praised and say thanks those who performed good during the day. These practices will decrease late arrivals and aboriginal leaver.2. The management can start Employee of the month award scheme in which at end of every month letter of appreciation along with small cash price will be give to the employee how performed well during the month. 3. A roll of honor board should be maintained at prominent redact in the restaurant where everyone can see it. The pictures of Employee of the month pasted on that board. Q 3 Assess which level of Maslows hierarchy of need the organization is gratifying for lower level staff and managerial level staff?Explain AnswerAs per Maslows hierarchy of need, there are following volt levels of human needs i. Biological Need The basic requirement for survival of human body e.g. food, water, air and shelter etc. ii. Safety Need shield from Cold, Heat, Sand, Storm, Earthquake, Animals, Enemies iii. Social Need love, acceptance, belonging etc.iv. Self Esteem Respect, reorganizationv. Self Actualization challenging tasks,In case of lower level workers the nappy and Soft restaurant management is satisfying level 1 by providing free meal and uniform, paying salaries at reasonable rate and level 2 by making HVAC arrangement for workers. In case of management staff, the restaurant management is trying to satisfying level 3 along with level 1 and 2 also, by providing good salaries (level 1), good working environment (level 2) and membership of social club of restaurant to their staff(level 3) where they can attend get to gathers, family dinners etc.

Captain John Smith Essay Example for Free

Captain John Smith EssayI am honored for having the opportunity to travel to the Okapaka Islands. As an embassador of America, I found that this trip was of utmost importance. The journey was long for it had been insisted to travel by vessel. After making port on Auckland Island in the Webling Bay, I boarded an outre dory with a native as skipper. The voy era was a bit unsettling for my stomach yet remarkable for my eyes. The water cleared of pollutants as we neared the desolate island. As we approached the makeshift dock, I could make out figures gathering long the shoreline. Upon my arrival from sea, the natives greeted me by thumping there chest twice with a closed fist. What I had first though as a sign of aggression I found out was, in fact, there way of greeting my captain and me. As I took my first steps onto their red sand shoreline, they proceeded to thump their chests. A man ornamented in ostrich feathers stepped forward and proceed to click his tongue at different i ntervals this I assumed was how they talked. Even with a language barrier, I followed this man and his faction into their village.The reaction from these inhabitants overwhelmed me. Without even knowing me, they welcomed me into their homes and their families.I can distinctly recall the children of the village running around trying to catch a single gaze at the new comer that was me. This young boy, no sure-enough(a) than ten, ran up to me and smiled. It was astonishing to witness firsthand I had never thought I could ever witness something this heart touching from a complete stranger. They held a ceremony the night of my arrival. The whole village and I gathered around an enormous hearth and garnished me in an array of furs. I was surprised again by having them shower me with red sand from the shoreline. A timeworn elder stepped forward onto the hearth with his arms raised. It was easy to observe that he was well beyond the age most hope to live. He began speaking in a rhythmic w ay that had everyones attention. I caught myself leaning forward eager by his words. This was the spot I knew these people needed to visit our struggling nation. We have long lost the little things we once had. These men and women and children might hold the key to righting our nation, and possibly the world. They managed to preserve their culture, their beliefs, and their lives among all these other countries that have forgotten where they came from.