The Success Story of Dell Essay Example | Topics and Well Written Essays - 2250 words

The Success Story of Dell - Essay ExampleSo, we had to prove that what we had was better. And that forced us to plan a lot of new ways of doing things that delivered a lot better value. And so we looked all across the supply chain and the demand chain for innovations that would military campaign success for our customers (Michael Dell quoted at Holzner, 2005, 29).Dell, the worlds premier, and most profitable computer hardware technology company is engaged in manufacture and bargain of a vast variety of IT related products including personal computers, servers, data storage devices, computer peripherals, laptops, notebooks, netbooks, network switches, displays, projectors, monitors, and televisions. The consumer class notebooks and desktops are sold under the brand name calling of Dimension, Studio, Inspiron, and XPS, while the commercial class desktopsThe product portfolio of Dell also includes software, managed services, professional services, and training and certification servi ces. Besides, Dell provides services such as systems integration and al-Qaida consulting. Dell Financial Services, a wholly-owned subsidiary of Dell provides financial services to business and individual customers.The company was founded by Michael Dell, with a start-up capital of $1000, while he was a student at the University of Texas, at Austin, in 1984. Its original name was PCs Limited. Four years after its inception, the company went public in 1989, raising $30 million in its IPO, thus increasing its market capitalization to $85 million. By 1989, the US sales of Dell had touched $257.8 million. By 1990, the company had set up subsidiaries in Italy and France to cater to the markets of Europe, Middle East, and Africa. Dell has successfully implemented Just-in-time manufacturing to effectively curtail inventory overheads. In 1997, the company was position in the fourth position after IBM, Hewlett-Packard, and Compaq, in the manufacture and sales of computers and related produc ts.